Introduction

Welcome to Asheville Performing Arts Academy ("APAA," "we," "our," or "us"). We respect your privacy and protect the personal information you share with us through our website, https://theapaa.com. This Privacy Policy explains what we collect, how we use it, when we share it, and the choices you have. By using this website, you agree to the practices described here.

Information We Collect

Information You Provide

We collect information you give us on purpose. That includes your name, email address, phone number, mailing address, student name and grade level, emergency contact details, and payment information, which is processed securely by third-party providers. We may also collect any other details you choose to submit.

You may be asked to provide personal information when you:

• Register a student for a class, production, camp, or program
• Purchase tickets to a performance
• Submit an audition form or application
• Complete a contact form, request information, or send us an email
• Sign up for our newsletter or mailing list
• Apply for a job or volunteer opportunity
• Make a donation or enter a promotion

We use this information to communicate with you about the programs, classes, performances, and services you requested from us.

Information Collected Automatically

When you visit our website, we may automatically collect your IP address, browser type, operating system, device information, domain name, referring website, pages viewed, date and time of visit, clickstream data, and session duration. We use this information to operate the site, maintain quality, and understand general usage patterns.

We may also receive anonymous demographic information, such as age range or gender, from analytics and advertising platforms. This information is not unique to you and does not identify you.

Cookies and Similar Technologies

We use cookies, pixels, tags, and similar technologies on this website. A cookie is a small text file placed on your device by a web server. Cookies cannot run programs or deliver viruses. They are assigned to you and can only be read by a server in the domain that issued them.

We use these technologies to:

• Remember your preferences and save you time on return visits
• Improve website performance and functionality
• Analyze traffic and understand which pages are most popular
• Measure advertising effectiveness
• Deliver relevant advertising

You can accept or decline cookies. Most browsers accept them automatically, but you can change your browser settings to decline them. If you decline cookies, some features of this site may not work the way they should.

Analytics

We may use analytics services to understand how visitors use our website. These include Google Analytics, Google Search Console, Microsoft Clarity, Meta Pixel, LinkedIn Insight Tag, and similar providers.

Advertising Technologies

We may advertise through Google Ads, Meta, Microsoft Advertising, LinkedIn Ads, programmatic advertising platforms, search retargeting, display retargeting, and Connected TV advertising. These platforms may use cookies or similar identifiers to show you ads based on your visit to this website and your activity elsewhere online.

We may also track which pages visitors view within our own domain so we can deliver content and advertising that matches their interests.

How We Use Information

We use the information we collect to:

• Respond to your questions and requests
• Enroll students and manage class rosters, auditions, and casting
• Process registrations, tuition payments, and ticket sales
• Contact families about schedules, rehearsals, performances, and closings
• Provide customer support
• Improve our website and the experience it delivers
• Send newsletters and marketing communications
• Measure advertising performance and personalize what you see
• Detect and prevent fraud
• Meet our legal obligations

How We Share Information

We do not sell, rent, or lease your personal information or our family and student lists to third parties.

We may share information with service providers who help us run the academy, including payment processors, registration and ticketing platforms, hosting providers, CRM and email services, and marketing and analytics partners. These partners may only use your information to provide services to us, and they must keep it confidential.

We may store your data on servers operated by third-party hosting vendors we have contracted with.

We may also disclose your personal information, without notice, if we are required to by law or if we believe in good faith that doing so is necessary to:

• Comply with the law or with legal process served on this site
• Protect and defend our rights or property
• Protect the personal safety of our students, families, staff, or the public in urgent circumstances

If APAA is involved in a merger, acquisition, or transfer of assets, your information may pass to the successor organization.

Photos, Video, and Performance Media

We photograph and record our classes, rehearsals, and performances. We may use these images and recordings on our website, in social media posts, in advertising, and in other promotional materials.

We ask a parent or legal guardian to sign a media release during registration for any student under 18. If you want to withdraw permission for your student, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will stop using new images. We may not be able to remove material already printed, broadcast, or shared by third parties.

Third-Party Websites

Our website contains links to other sites, including registration platforms, ticketing services, and social media pages. We are not responsible for the content or privacy practices of those sites. When you leave our site, read the privacy statement of any other site that collects personal information.

Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect your information. This website uses the Secure Sockets Layer (SSL) protocol, so information such as a payment card number is encrypted in transit.

No method of electronic transmission or storage is completely secure. While we work to protect your personal information, you acknowledge that the internet carries security and privacy limitations outside our control, and that we cannot guarantee the security, integrity, and privacy of every piece of information exchanged between you and us.

Data Retention

We keep personal information only as long as we need it for legitimate business purposes, legal obligations, dispute resolution, and contract enforcement. Student and family records may be kept longer so we can maintain alumni history and program records.

Your Privacy Rights

Depending on where you live, you may have the right to access, correct, delete, or restrict the processing of your personal information. You may also have the right to request a copy of your information in a portable format and to withdraw consent where consent applies.

To make a request, email This email address is being protected from spambots. You need JavaScript enabled to view it. or call (828) 253-4000.

Right to Deletion

When we receive a verifiable request from you, we will delete your personal information from our records and direct our service providers to delete it from theirs.

We may not be able to honor a deletion request if we still need the information to:

• Complete the transaction it was collected for, provide a service you requested, or perform a contract between us
• Detect security incidents or protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible
• Debug and repair errors that affect existing functionality
• Exercise free speech or protect another person's right to do so, or exercise another right provided by law
• Comply with the California Electronic Communications Privacy Act
• Conduct public or peer-reviewed scientific, historical, or statistical research in the public interest, where deletion would seriously impair that research and you gave informed consent
• Support internal uses that match your reasonable expectations based on your relationship with us
• Comply with an existing legal obligation
• Otherwise use the information internally in a lawful way that fits the context in which you provided it

California Privacy Rights

California residents may have additional rights under the CCPA and CPRA, including the right to know what we collect, the right to delete, the right to correct, and the right to opt out of certain data sharing where it applies.

International Visitors

If you visit this website from outside the United States, your information may be transferred to and processed in the United States or in other countries where our service providers operate.

Children's Privacy

This website is built for parents, guardians, and adults. We do not knowingly collect personal information directly from children under 13 years of age.

Many of our students are minors. When a student under 18 enrolls in a class, camp, or production, we expect a parent or legal guardian to complete the registration and provide any personal information about that student. Students should not submit forms, create accounts, or email us on their own.

If you believe a child under 13 has given us personal information without a parent's permission, contact us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will delete it.

Email Communications

We may email you with schedule updates, registration reminders, performance announcements, promotional offers, surveys, and other general communication. We may receive a notification when you open one of our emails or click a link inside it.

To stop receiving marketing emails, use the unsubscribe link in any message or contact us directly. We may still send transactional messages, such as registration confirmations, payment receipts, and rehearsal or schedule notices, when they are necessary.

Do Not Track

This website does not currently respond to browser "Do Not Track" signals, because there is no universally accepted standard for them.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Changes take effect when we post the updated policy with a revised Effective Date. Your continued use of the website after we post changes means you accept the updated policy.

Contact Us

If you have questions or comments about this Privacy Policy, or if you believe we have not followed it, contact us:

Asheville Performing Arts Academy 55 Shiloh Road, STE 4 Asheville, NC 28803 Phone: (828) 253-4000 Email: This email address is being protected from spambots. You need JavaScript enabled to view it. Website: https://theapaa.com